With chat groups, video streams and low prices for foundation, China's Perfect Diary has emerged from nowhere four years ago to become a cosmetics giant for the digital age, trailing only L'Oreal and LVMH in the world's no. 2 market for makeup.
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'All Girls, Buy It!' In China, Perfect Diary Gives Cosmetics World A Makeover With Live Streams, Low Prices
'All Girls, Buy It!' In China, Perfect Diary Gives Cosmetics World A Makeover With Live Streams, Low Prices
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